This Truck Is Cruising the Country Honoring the Stuff We Got
There was a time in the not so distant past when people held on to and cared for their stuff. They fixed toasters, darned socks, patched holes and did a variety of things that didn’t involve one-click-shopping for replacements. While those times seem to be a distant memory, Patagonia is trying to bring them back one garment at a time. As part of their Well Worn program, the company is sending out the Worn Wagon, a vehicle whose mission is to spread love to our slightly tattered, but totally useable garments.
The Worn Wagon departed this month from Ventura, CA. The wagon itself, an old Dodge truck that runs on biodiesel is the handiwork of surfer and artist Jay Nelson. The truck’s trailer is made of salvaged wood from wine barrels; solar panels power an industrial sewing machine housed inside. The wagon will be cruising the country looking for garments in need of repair. A repair person manning the wagon will sew your hole or replace your zipper or do whatever needs to be done to your old garment for free–whether it’s Patagonia or not. The wagon will be stopping in stores, trailheads, coffee shops and more (see tour stops here).
For someone who is frequently dubious of corporate claims about commitments to consuming less and giving a poop about the environment, I am consistently impressed by Patagonia. They really seem to get it. The realize the way to live with less is buy great stuff from the outset and make it last as long as possible.